Create revenue
Advertise on KbitPlay
Banner Ads • Audio Ads • Self Ad for Presenters
01
Welcome
Our international audience tunes in around the clock for culture, music and business talk, and your ad can reach them across our websites and audio streams.
This information is written for three groups:
- Businesses and event organisers placing banner or audio ads.
- Individual advertisers promoting a product, show or event.
- Presenters on the KbitPlay network who want to run their own promotions, including the new Self Ad option.
Every step below can be completed online in a few minutes.
02
The two ad formats
KbitPlay offers two complementary advertising formats. You can use one or both.
| Item | Banner Ad | Audio Ad |
|---|---|---|
| Where it appears | Across the KbitPlay website | Played between live shows |
| What you supply | 400 × 200 px image + link | A ≤30 second audio file (or read live — see Self Ad) |
| Duration options | 1 week, 2 weeks or 1 month | Weekly campaigns, one or more slots |
| Optional upgrade | Featured slide-in every 15 min | Book multiple time slots |
| Payment | Tokens or card | Tokens |
03
How tokens work
Tokens are the flexible advertising currency used across KbitPlay. Buy them once and spend them on any ad format. Larger packs offer better per-token value.
Where to buy tokens
- Sign in to your account.
- Open your Dashboard and select the Tokens tab.
- Choose a token package and pay by card. Your balance updates instantly.
You can also pay directly by card at checkout for banner ads. Audio ads are always paid in tokens.
05
Booking a KbitPlay audio ad
Audio ads are 30-second spots played in scheduled ad breaks between live shows. You can book as many time slots per week as you like — up to three different ads share each slot.
Requirements
- Duration: 30 seconds or less.
- Format: MP3 or WAV.
- File size: 5 MB maximum.
- Content must comply with our advertising guidelines.
Step-by-step
- Go to the Advertise page or open your Dashboard.
- Click Book an Audio Ad.
- Upload your audio file. It will be checked for length and format automatically.
- Select your campaign duration (number of weeks).
- Pick the time slots you want on the weekly slot grid. Each slot you choose is billed per week.
- Review the total token cost shown at the bottom of the dialogue.
- Confirm and pay with tokens. Your ad enters review — most are approved within 24–48 hours.
How the cost is calculated
Total tokens = number of slots × tokens per slot × number of weeks.
You can top up your tokens from Dashboard → Tokens at any time before confirming the booking.
06
Self Ad — for presenters
Self Ad is a special audio-ad option available only to KbitPlay presenters. Instead of uploading a recorded ad and choosing time slots, you agree to read/play your ad live during your own show.
Self Ad — Played by me
- Visible only to signed-in presenters when booking an audio ad.
- No audio file upload. No slot selection.
- You are responsible for reading/playing the ad live during your show for the campaign duration.
- Pricing is the same as a standard audio ad — you pay in tokens for the chosen campaign length.
How to use it
- Sign in with your presenter account and open the Advertise page or Dashboard.
- Click Book an Audio Ad.
- At the top of the dialogue you'll see a button with a bold orange outline labelled “Self Ad – Played by me”. Click it.
- The audio upload and time-slot picker will hide — you don't need them.
- Select the campaign duration (number of weeks).
- Review the token cost and confirm the purchase.
- During each week of the campaign, read/play your ad live on your show. That's it.
Presenter responsibilities
- Deliver the ad live during your regular show for every week of the campaign.
- Keep the copy consistent with what was agreed with your client; content must still meet our advertising guidelines. You are fully responsible to your advertiser.
- If you're unable to broadcast a scheduled show, contact admin@kbitnetwork.uk so we can adjust the campaign. KbitPlay will monitor to ensure that you are delivering as per your agreement. Penalties will occur for broadcasting ads without token purchase.
07
Managing your ads
All active and past campaigns live in your Dashboard:
- My Ads — banner ads, with edit and renew options.
- My Audio Ads — audio and Self Ad bookings.
Status meanings
| Status | What it means |
|---|---|
| Pending | Submitted and awaiting review by the KbitPlay team. |
| Approved | Cleared for broadcast; will go live on its scheduled start date. |
| Live | Currently running on the network. |
| Expired | Campaign complete. You can renew it in one click. |
| Rejected | Did not meet our guidelines. Any tokens spent are automatically refunded. |
08
Content & compliance guidelines
- No adult, hateful, discriminatory or illegal content.
- No misleading claims or impersonation of another brand or person.
- Audio ads must be family-friendly and free of explicit language.
- Banner images must be legible and not designed to imitate site UI or system alerts.
- KbitPlay reserves the right to decline any ad that does not fit the tone of the network. Rejected campaigns are refunded in full.
09
Frequently asked questions
How do I pay?
Banner ads accept tokens, card or invoice (for larger buys). Audio ads and Self Ads are paid in tokens.
When will my ad go live?
Banner ads typically start 7 days after submission. Audio and Self Ads begin on your chosen start date, usually within 24–48 hours of approval.
Can I get a refund if my ad is rejected?
Yes. Tokens are returned to your account automatically, and card payments are refunded to your original payment method.
How many audio slots can I book?
As many as you like — each slot holds up to three different ads, and cost is calculated per slot per week.
Who can use Self Ad?
Only users with presenter status on KbitPlay. The button won't appear for regular advertisers.
10
Contact & support
Our team is happy to help you plan a campaign or troubleshoot anything in the dashboard.
Paying for adverts
All advertising is paid with tokens.
Self ad spots
Play your own ads on your show.
- Purchased ad times cover all types of legal ads, including live reads, sponsored slots and normal ads delivered personally during a show.
- Ad purchases do not carry over to the next week or month if not used.
- Going against these rules will result in a fine.
- Income percentages offered do not apply to self advertising.
Part of the Kbit Network